The story of VIETRI started with a mother and two daughters in 1983 on a magical holiday in Italy.
It’s a romantic story about Susan and Frances Gravely, and their mother, Lee Gravely. It began in 1983 with Lee Gravely inviting her two daughters on a trip to Italy. It continued with a chance encounter on the flight to Italy with a tall Italian gentleman named Fabio Puccinelli. Born into a family which had been advisors to the de Medicis in the 16th century and having numerous friendships with Italian artists and artisans, the Italian aristocrat would become a vital link to the harmony and beauty of VIETRI products.
While visiting the Amalfi area of Italy’s western coast, the Gravely trio stayed at the San Pietro Hotel in Positano where they fell in love with a captivating, handcrafted dinnerware at their hotel. They arranged to meet the artisans and spent three days watching them work at a nearby factory.
The Gravely’s soon decided they wanted to import the Italian dinnerware and become wholesalers, selling the product to upscale retailers in the U.S. They returned home with a "mix-and-match" pattern featuring whimsical cows, horses, rams and fish – a pattern called Campagna, VIETRI’s flagship dinnerware line. Create a Registry at MadisonAveGifts!
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